About the show
Article from The Street
From The Street:
The entire Coca-Cola North Ave. tower in Atlanta—26 stories high and 402 feet (122.8 m) high—is canvassed in scrim.
The projection covers an area 339 feet high and 157 feet wide per side of the building. The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination.
This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building. The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).