Tuesday, May 10, 2011

Projection on 26-Story Coca-Cola Building

For it's 125th anniversary, Obscura Digital arranged to turn Coca-Cola's 26-story headquarters building in Atlanta into a giant, four-way projection screen.

The show
About the show
Article from The Street
Obscura Digital

From The Street:
The entire Coca-Cola North Ave. tower in Atlanta—26 stories high and 402 feet (122.8 m) high—is canvassed in scrim.

The projection covers an area 339 feet high and 157 feet wide per side of the building.  The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the world’s largest single building illumination. 
This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.  The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).