A few million Americans may find their YouTube requests get delivered faster on Tuesday as Google, OpenDNS, VeriSign and several content delivery networks announce the Global Internet Speed Up effort.
At the center of the partnership between DNS providers and participating CDNs is the creation of a standard that attached location data to a DNS request so a user’s request for content goes to server nearby. Typically, a CDN or content provider routes a user based on the address of the DNS server, as opposed to the user’s location, but they aren’t always in the same region.
For now, only users of Google’s Public DNS service, OpenDNS and Verisign will send out DNS information with a snippet of information gleaned from the user’s IP address. That will help the domain name servers that direct traffic around the web to send that traffic the closest provider. As for privacy concerns about attaching IP addresses to a DNS request, Ulevitch says the information only goes to companies that would see the IP address in a typical HTTP web request, so it’s not sharing any more information than is typical.